What Business Development REALLY Means, According to Read Davis
Mo asks Read Davis: What is your personal definition of business development? Being a CEO wasn’t something that Read ever aspired to. He always enjoyed leadership, sales, and being in the field. When he took on the role, he put a challenge to all...
Mo asks Read Davis: What is your personal definition of business development?
Being a CEO wasn’t something that Read ever aspired to. He always enjoyed leadership, sales, and being in the field.
When he took on the role, he put a challenge to all the business development professionals in the organization to make payroll.
Every salesperson needs to strive to be a leader. They own the revenue and everyone at the organization is relying on them to bring in the business.
Leaders eat last. They need to take care of everyone in their world and business development professionals are leaders at heart.
Business development and leadership go hand-in-hand.
Building a growth-oriented culture means understanding your mission and getting buy-in on the vision from everyone on the team. Having the support of the delivery of the service is crucial to being able to sell successfully.
Being empathetic is important as well. There are people from both sides of the business that have a vested interest in your success.
The objective is to put the sales and services team in front of the organization instead of behind the leadership. Read is a firm believer that the best solutions and companies are driven from the bottom up.