Value Anchor vs. Price Anchor: How to Choose the Right One for You

So far we have covered how to have the right mindset when talking about money, and in this episode of Real Relationships Real Revenue, we are talking about how to price your offers. There are two specific anchors that you want to think about when you talk about the value of your pricing so that clients are compelled to work with you. 

Topics We Cover in This Episode: 

• What the value anchor is
• Why estimates are fine when talking with clients
• What the price anchor is
• Setting your price anchor at a rate that will keep you in the game

This stuff is so important so you don’t want to go into the money conversation without thinking of these things beforehand. Get your team together and think long and hard about what your desired price is and set your price anchor at the maximum level. 

There is so much contextual significance that there’s no way I could tell you what’s right or wrong. It all depends on the context!

If you want to learn more, I highly recommend you check out Galinsky’s research on this topic. There’s a lot of very good information in there. 

Resources Mentioned:

Check out Galinsky’s research on price offers as anchors