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Feb. 9, 2022
Sandy Lutton’s Favorite Business Development Strategy
Mo asks Sandy Lutton: Tell us your favorite science, step, or story from the GrowBIG Training or Snowball System. Sandy’s favorite science is the Herrmann Brain Dominance Model because it opened her eyes to understanding how her pitch was...
Mo asks Sandy Lutton: Tell us your favorite science, step, or story from the GrowBIG Training or Snowball System.
Sandy’s favorite science is the Herrmann Brain Dominance Model because it opened her eyes to understanding how her pitch was communicated to other people.
The Protemoi List is another strategy that stands out. Knowing who the most important people are in regards to your business and your success, and building a process around it, is a key element to success. Relationships are paramount, and the Protemoi List puts them front and center.
Before the Protemoi List, relationships were unstructured. When you have someone on your list, it becomes intentional and mutually beneficial.
Sandy’s list used to be longer, but over time she narrowed it down as she learned her limitations and the precise value you can bring to the relationship.
How many people can you proactively reach out to in a month in a helpful way that you don’t get paid for. Ten is a great place to start.
Give To Get is another favorite strategy. For Sandy, she lays out the overall plan and the steps where the client can engage her to take the next steps. A great Give To Get instills trust in the vision and endears the prospect into working solely with you.
The last step that Sandy appreciates is the idea of a value group. By building a network of CFOs and building those relationships over time, she has created a group of raving fans that turn into valuable business.