How to Use ConvertKit to Create and Close More Opportunities, with Nathan Barry
Mo asks Nathan Barry: How can we get more of the meaningful work we want to do? When you think about all the service providers you could hire, you consider all sorts of things like price, location, rapport, but near the top is actual expertise. One...
Mo asks Nathan Barry: How can we get more of the meaningful work we want to do?
When you think about all the service providers you could hire, you consider all sorts of things like price, location, rapport, but near the top is actual expertise. One of the most effective ways to signal your expertise is to teach what you know.
Nathan originally started off designing apps for the iPhone for other people, and in the process of trying to land more freelancing gigs, he had the thought that if he had written the book on iPhone app design it would make landing clients much easier. This led him down the path to creating a newsletter and writing a book.
It’s hard to remember where you are in every conversation with every prospect you are currently talking to. This is where automation comes in and one of the reasons why email can be such an effective communication tool. You could create an automated sequence that delivers your content and includes the appropriate calls to action at the right time.
It’s also possible to leverage your content that you’re delivering over time and turn that into a book down the road.
When you’re just getting started with a smaller list it can be discouraging. When you have 0-10 subscribers, the first thing you should do is ask them where they currently go to learn about your topic and what their biggest pain points and struggles are. This gives you very valuable information and lets you know where you can potentially add content and lets you know what your follow up content should be. Whatever the audience is struggling with is exactly what your content should help them with.
As your list grows, it’s okay to start asking them to share your content with people they think would benefit from it. Once you approach the 100-1000 mark, you can start bundling your content into a free ebook or course or resource and use that to continue growing your audience.